Speaker: Jesse Friedman, “UX of Real-Time Site Personalization”

We are excited to announce another amazing speaker for our line-up, Jesse Friedman.
Jesse Friedman is a veteran WordPress developer. In 2012 he wrote the “Web Designers Guide to WordPress”. With years of a experience as a speaker and a Professor at Johnson & Wales University he delivers impactful and educational talks. Currently Jesse is the Director of Innovation at BruteProtect. Jesse co-organizes local WordPress meetups, and is very active in the community. He works closely with his students and others to share knowledge and bring forth a better future for web design and development.

He will be presenting on UX of Real-Time Site Personalization. Here’s what he says about his talk:

Last year, I started building what I like to call “Dynamic Web Environments”, which are way more than just websites. My idea was to create a web environment that changes and molds itself, much like how responsive websites mold to a device, but this time to a users needs. The trick is to change the website before the user asks for it, or even before they know what they want. An experienced marketer can isolate and leverage patterns through good user data. It’s often easy to predict marketing trends around user interactions. If I buy a pair of jeans on a website, it’s likely I need a pair of shoes to go with it. Web designers, developers and marketers have been “up-selling” for a while now. This is not enough; we need to push ourselves to the next level. With a good developer, some great data and a little imagination you can start delivering impactful, intuitive, personalized websites. Websites, that bring content to users rather than making them hunt and peck for it.